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We are proud to offer one small change that has a big environmental impact.

Our Mission

Inspired by the care that our own kids show for our planet, we want to do our part in reducing the global plastic waste problem to make sure that the environment is safe and healthy for generations to come.

Together, we believe we can create a global movement to protect our beloved planet!

Our Solution

You brush your teeth each and every day. Once your  toothpaste tube is finished, it’s thrown into the garbage without a second thought. Our tablets are just like paste, without the waste—helping your teeth feel naturally clean, fresh, and prepared for anything that your day has in store.


Read the Founder's 2021 Message Here

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Mike Medicoff – Founder

My children’s commitment to sustainability has had an indelible impact on my decision to co-found Change. After learning how harmful traditional toothpaste tube are for the environment, I knew something needed to change. Together, Damien and I have worked tirelessly to perfect a tablet recipe that can replace the need for the tube.  We knew we wanted an all-natural product that addressed allergies, preferences and needs.  We could not be more proud of the recipe we have created.

This is the small way I’ve chosen to educate about plastic pollution, and hopefully I’ll leave the planet in a better condition than my kids found it. 


Damien Vince – Founder

I was raised in a family of recyclers. We composted, grew our own food, and tried to minimize our environmental impact, but when I moved out, those habits fell away.  With my kids becoming more aware, I’ve realized I need to do more and take the initiative into my own hands. In partnership with Mike, sustainability has become a top priority, and it is invigorating to explore the possibilities this sector holds. 

With Change, I’ve not only been able to learn how to teach people about sustainability, but I’ve learned how to expand my own horizons as well.